Finishing Touch has launched its first brow maintenance tool, Flawless Brows.

The device is the first precision-engineered device to remove unwanted hair from between, above, and below the brow. Hair removal with Flawless Brows is instant and painless, and free of redness and irritation.

Hayley Parisi, brand manager on the Flawless collection, says, “Flawless Brows is fast and easy, and you can use it anywhere, anytime. You just hold it like a pencil and use it like an eraser, moving the device in small short strokes to remove the unwanted hair. It’s very intuitive, and super safe.”

Like all Flawless products, the hair removal device is elegantly feminine, and boasts the line’s signature 18 karat gold-plated head. It comes equipped with an LED light to help ensure users never miss a hair.

Andy Khubani, founder and CEO of Ideavillage Products Corp, the parent company of Finishing Touch, adds, “Based on consumer feedback and demand, we’ve created the new gold standard in women’s hair removal devices. We are continuing to innovate and respond to what women want and need in beauty devices.”

Finishing Touch Flawless Brows is available at retail stores, including Ulta Beauty, for $19.99.

Additional products in the Flawless line include Flawless, Flawless Colors, Flawless Legs, and Flawless DermaPlane.